The objectives of the Institute are:
- To promote the professionalism of the Institute and its Members and to further the interest of Tourism Officers and the Tourist Industry.
- To encourage the creation of training courses for the Tourist Industry in conjunction with the State and Federal Tourism, Educational and other relevant authorities and organisations.
- To promote the effective dissemination of information affecting Tourism Officers in the Industry.
- To serve as a means of communication between members of the Institute and: State and Federal Departments of Tourism and the responsible Cabinet Ministers in the Government of the day; Local Government Bodies, Tourist Associations, Bureaux and Authorities; and Any other organisations representing Tourism Officers and particular segments of the Tourism Industry.
- To liaise and co-operate with and where necessary seek the assistance of appropriate registered Associations of Employees to rationalise and improve the nature of the employment of its Members.
- To promote goodwill between all Members of the Institute.