Events for 2008

Dear AITO Colleagues

“The Business of Tourism”

Local Government Tourism Conference 2010
Expressions of Interest to present a case study pertinent to the program

Continuing on with our successful conference program highlighting to council mayors, general managers and tourism operational staff the benefits of tourism, the conference will be hosted by Cowra Shire Council and will take place from Wednesday 10 – Friday 12 March 2010. The main conference venue will be the Cowra Civic Centre. Over the past six years, the conference has delved into themes pertaining to tourism infrastructure, tourism investment, tourism communication and has moved regionally from Forbes to Penrith, Griffith, Lismore and Kiama.

In conjunction with Tourism New South Wales and our industry partners and sponsors, and in recognition of Local Government’s strong engagement with tourism, the theme of the conference next year is ‘The Business of Tourism’. The draft program will explore funding including a feisty debate on levying businesses to fund local tourism, marketing (pertaining to integrated planning and reporting) and identifying and developing cultural tourism:

The State Governments strategy that regional tourism organisations will be self-funding in three years
Funding opportunities and expectations at local, state and federal levels
Why should councils fund tourism as a business (as opposed to other industries)?
Creative and collaborative funding options
Marketing your front line
Social Marketing (blogs, YouTube, Twitter, other media) and its applications
Marketing models for VICs
Identifying and developing cultural assets
Hands on workshop to identify the marketing strategy, funding partnerships and community involvement for the Cowra POW Campsite, also your site inspection destination

The Associations are inviting expressions of interest from councils wishing to provide speakers and present case studies, or take up sponsorship opportunities (including trade displays) that relate to the theme, intention and program outline of the conference.

The program would like to showcase examples of councils who have successfully applied for funding with successful results, pitching for partnership funding or working collaboratively with other councils and industry stakeholders in sharing resources and funding, and creative examples of securing funding. We are also looking for great examples of ‘Innovation in Tourism’ for a special highlights section of the program.

A short outline of your proposed topic or presentation needs to be received by the Associations office.

The expected audience of approximately 200 will comprise councillors and council professionals representing areas of tourism, events, marketing, economic development, planning, infrastructure and services. The conference will also be attended by representatives of Tourism NSW, Tourism Industry Council and other agencies and the tourism industry.

Registration forms will be sent to all councils early in 2010 but if your council is interested in participating in the program, please contact the Associations Manager Events and Protocol, Meg Fisher, on 9242 4044 or meg.fisher@lgsa.org.au.

First 2010 Tourism Manager’s Exchange (TMX) Venue: Cowra Civic Centre – Upstairs Theatrette Wednesday 10th March 2010 – 9.00am registration for 9.30am start Tea/Coffee available on arrival

Agenda
9.30-10.30am: Chairman’s welcome and introduction of Fiona Ellis, Manager, Industry Liaison & Development, Tourism Research Australia to present Destination Visitor Surveys information.

"Simplifying the results; Getting Research Results to Operators"
Fiona Ellis, Manager Industry Liaison and Development, Tourism Research Australia
Australia's leading provider of tourism research is seeking your advice. Tourism Research Australia (TRA) is responsible for the International Visitor Survey (IVS) , National Visitor Survey (NVS), Regional Tourism Profiles, Regional Expenditure Reports and over 100 Destination Research Reports each year.

They would like your advice on how to help you get the results to the tourism operators. They are looking to produce material specifically for tourism managers throughout Australia, realising that they maintain and nurture the best operator relationships. Be part of this discussion and use your expert knowledge to guide the development of research results publications.

10.30-11.00am: Morning tea and networking
11.00-12.00 noon: Open Forum – current issues discussion
12.00-12.30pm: Working lunch
12.30-1.30pm: Aurora Update including AVIC participation with one of the AVIC committee members participating, providing advice on how Tourism Managers can participate in the AVIC committee.
1.30-2.00pm: FORTO update.
2.00pm: TMX closes

This TMX is proudly supported by Tourism New South Wales

Just a few other Events that may be of interest

February, 2009
Wagga Wagga Holiday and Travel Show.
31st January

February 2009
Albury Holiday and Travel Show
1st February

April 2009
Sydney "Caravan, Camping,4WD & Holiday SuperShow"
Rosehill Racecourse 17th April to 26th April
www.supershow.com.au

April 2009
Melbourne Caravan & Camping Show
6th May to 11th May Caulfield Race Course

May 2009
Tourism Managers Exchange
28 May, Portside Centre Sydney. For more information email admin@ticnsw.com.au

June 2009
Brisbane Caravan and Camping Show, June 2009

Western Australia Calendar of Events
PLEASE NOTE. This link will take you out of the AITO Website.
www.westernaustralia.com

Regional Shows.
ALBURY, BENDIGO, GEELONG, MILDURA, SHEPPARTON.
Contact:-
Countrywide Conference & Event Management
Mr Bradley Hayden
PO Box 5013
ALBURY NSW 2708
Ph 02 6023 6300
Fx 02 6023 6355
Mob 0412 461 392

Penrith Caravan, Camping and Holiday Show 2008
Panthers Leagues Club
Penrith. Date TBA

If any members have information they feel should be listed in the Events Section please forward details to WEBMASTER. Thank You.